{"product_id":"30cm-white-balance-card-double-face-18-gray-card-photography-calibration-tool","title":"30cm 18% Gray Card White Balance Card Double Face Photography Calibration Tool","description":"\u003cp\u003eDescription:\u003c\/p\u003e\n\n\u003cul\u003e\n \u003cli\u003eThis double-sided pop-up white balance card features an 18% standard gray surface for precise exposure metering and a white surface for custom white balance calibration. With an auxiliary focus scale and a portable storage pouch, it is designed to handle demanding shooting scenarios with ease.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\n\u003cul\u003e\n \u003cli\u003e2-in-1 Double-Sided Design: One side features 18% standard gray for accurate exposure metering; the other side is pure white for custom white balance calibration. A single card meets the needs of both automatic and manual lenses.\u003c\/li\u003e\n \u003cli\u003e18% Neutral Gray for Accurate Exposure:  Standardizes complex lighting scenes to 18% gray, allowing your camera or handheld light meter to obtain accurate exposure values. Helps prevent overexposure or underexposure for rich detail and vibrant colors.\u003c\/li\u003e\n \u003cli\u003eFocus Calibration Scale for Efficient Shooting: The gray side includes an auxiliary focus scale for quickly confirming focusing distance. Improves workflow efficiency during high-pressure shoots such as weddings or fashion events.\u003c\/li\u003e\n \u003cli\u003ePop-Up Folding Design for Portability: Features a foldable pop-up structure that opens and closes in seconds for immediate use. Comes with a black Oxford storage pouch for compact, easy transport in your camera bag.\u003c\/li\u003e\n \u003cli\u003eDurable PU Material for Multi-Camera Compatibility: Made from PU material that can be wiped clean with water for repeated use. Compatible with handheld light meters, TTL SLRs, digital cameras, rangefinders, and more.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSpecifications:\u003c\/p\u003e\n\n\u003cul\u003e\n \u003cli\u003eMaterial: PU\u003c\/li\u003e\n \u003cli\u003eGray Side: Reflectance 18%\u003c\/li\u003e\n \u003cli\u003eProduct Size (LxWxH): 30 x 30 x 1 cm\u003c\/li\u003e\n \u003cli\u003eColor: Black\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePackage Contents:\u003c\/p\u003e\n\n\u003cul\u003e\n \u003cli\u003e1 x White Balance Card\u003c\/li\u003e\n \u003cli\u003e1 x Storage Pouch\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePlease Note:\u003c\/p\u003e\n\n\u003cul\u003e\n \u003cli\u003eThe product dimensions are measured manually. There might be a slight deviation. Thank you for your understanding.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"willwaytrends","offers":[{"title":"Default Title","offer_id":42665216147552,"sku":"766110","price":16.36,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0649\/9634\/3904\/files\/main3_adc278e6-2f0b-4f8d-90d3-47fd64651355.jpg?v=1774601066","url":"https:\/\/willwaytrends.com\/products\/30cm-white-balance-card-double-face-18-gray-card-photography-calibration-tool","provider":"willwaytrends","version":"1.0","type":"link"}